Type: Multi-Channel Campaign (Social, Digital, OOH)
Client: Champion
Agency/Production Co: PUSH
Role: Director
Streetwear and athletic apparel brand Champion launched a global campaign, ‘Champion What Moves You’, featuring six creators from around the world, with a local execution showcasing Indigenous Australian artist and activist Aretha Brown.
The campaign, created by Energy BBDO, aims to provide a canvas for people to live their true purpose, telling the stories of the six creators across various disciplines.